For Hallinger’s FW24 "Nature Bound" campaign, I developed the concept and led the art direction to merge urban style with the natural world. The visuals emphasize sustainability and exploration, showcasing earthy tones and technical materials that transition seamlessly between city and nature. This campaign celebrates Hallinger’s signature blend of functionality, craftsmanship, and timeless design, inspiring men to embrace the outdoors while maintaining a refined sense of style.

CREDITS: PHOTOGRAPHER NYNJA DUDOK // DIGITAL OPERATOR TINO VAN DEN BERG // VIDEOGRAPHER MARLON GERVACIO // PHOTO STYLIST DIANA TIJMS // H&MU EMMY KLOMP // MODEL BENJAMIN // PRODUCER VALERIE NOORLANDER