A campaign built around the reality of everyday movement.

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For the EMEA launch of the Stanley 1913 FlowState™ Spring Bottle, I developed the creative concept and led the creative direction from initial idea through shoot, post-production and campaign rollout.

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The creative direction centred around Controlled Chaos — capturing the energy, interruptions and unpredictability of everyday life, while positioning the bottle as the effortless constant within it.

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Movement became a key part of the visual language. Dynamic compositions, unexpected moments and elevated everyday environments create a sense of life happening in-frame, while keeping the product unmistakably at the centre.

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Across stills and motion, the campaign brings the bottle’s innovations into real-life situations — from the leakproof lid and covered straw to one-handed drinking and easy carrying.

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The result is a flexible campaign system designed to work across digital, social, retail and OOH throughout EMEA.

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MY ROLE
Creative Concept · Creative Direction · Art Direction · Campaign Development · Shoot Direction · Post-Production Direction · EMEA Rollout