As a brand designer at Simplicate, I developed a new brand identity to reflect the company’s growth and refined vision. The previous logo, created during the company’s early days, no longer aligned with its ambitions. I took the initiative to design an identity that embodies Simplicate’s commitment to simplifying and streamlining business processes.

The new logo features an 'S' that symbolizes flow, growth, and seamless integration—qualities that define Simplicate’s software. Rounded shapes and corners emphasize approachability, reflecting the software’s user-friendly nature. This identity aligns with Simplicate’s mission to empower businesses with time-saving tools, greater efficiency, and happier teams.

 

ABOUT THE BRAND

Simplicate is a Dutch software scale-up with offices in Groningen and Amsterdam. With over 50 team members, it has been supporting over 1,300 service providers since 2015. Simplicate’s CRM and project software simplify the entire journey from client contact to invoicing, helping businesses achieve success through streamlined processes and valuable insights.