For The Sting’s Back to School campaign, I co-developed the concept and led the art direction to highlight the brand’s multibrand identity. This campaign seamlessly blends diverse collections, reflecting The Sting’s youthful sophistication and versatility. By capturing the energy and excitement of going back to school, the visuals emphasize fashion-forward styles that appeal to young consumers, combining casual streetwear with more polished looks.

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ABOUT THE BRAND
The Sting is a leading Dutch fashion brand offering trendy, contemporary clothing for men and women. With 10 in-house labels, it combines diversity of style—from casual streetwear to formalwear—targeted at young, fashion-forward consumers.

CREDITS: PHOTOGRAPHER MENNO BOUMA // ART DIRECTORS EDWIN VAN DUNGEN & JOYCE VAN DER GRAFT // HEAD OF STYLING DIANA TIJMS // HAIR & MAKE-UP N/A // MODELS CHARLIE, EYES & JOERI