2015
THE STING
REBRANDING
VISUAL IDENTITY - GRAPHIC DESIGN - PACKAGING DESIGN
In 2015, I contributed to The Sting's rebranding by developing a new visual identity that reflected the brand’s contemporary and progressive vision. The redesign introduced a fresh, modern, and versatile logo that aligned seamlessly with The Sting’s 10 in-house labels. This new logo was designed for diverse applications, including websites, store signage, packaging, woven labels, and more, ensuring consistency across all brand touchpoints.The rebranding reinforced The Sting's identity as a dynamic Dutch fashion brand, delivering a cohesive and recognizable visual presence.
ABOUT THE BRAND
The Sting is a leading Dutch fashion brand offering trendy, contemporary clothing for men and women. With 10 in-house labels, it combines diversity of style—from casual streetwear to formalwear—targeted at young, fashion-forward consumers.
