For The Sting’s SS24 denim campaign, I developed the concept and art direction to spotlight three standout trends: classic blue denim in modern cuts, edgy styles with dirty washes, and bold pink denim for those who dare to stand out. Designed for a young, rebellious audience, the visuals combine striking imagery with minimalist typography, creating a confident and statement-making aesthetic. This collection empowers girls to express their individuality with versatile, on-trend pieces that reflect their unique style.

CREDITS: PHOTOGRAPHER NYNJA DUDOK // DIGITAL OPERATOR TINO VAN DEN BERG // PHOTO STYLIST KRISTY VAN DER HEIDE // H&MU EMMY KLOMP // PRODUCER VALERIE NOORLANDER