For this festival-inspired campaign, I developed the concept and worked as the art director to capture the free-spirited energy of festival season through bold colors and playful styling. Designed for young women, the visuals bring to life the spontaneity and joy of outdoor festivals, celebrating freedom and self-expression. Known for its edgy, trend-driven fashion, The Sting resonates with a youthful audience who embrace individuality and unique, confident looks. This campaign perfectly aligns with the brand’s core values: freedom, adventure, and personal style.